Companies often base product development very much on their own capabilities and cost structures. They often determine prices on the basis of production costs, contribution margins or desired margins. Much more decisive for the economic success of products and services, however, is the expectation of customers, the benefit of dedicated product features and the actual willingness of potential buyers to pay. These dimensions often do not coincide with intrinsically motivated product developments or cost-based pricing.
In order to make the right product and pricing decisions, we examine your potential customers in detail. Together with you, we develop the right approach based on qualitative and multivariate methods. In each case, we simulate realistic decisions which then provide robust insights into the benefits of individual features of the products or services.