Simulation model for calculating the revenue potential of an innovative quality feature in mobile communications
A telecommunications company has developed a product that adapts the latency level on the network side to the application in use. Use cases for the application include cloud gaming, virtual and augmented reality, and robotics. The product can be used by B2B and B2C users and should therefore appeal to both customer groups. For a successful market launch, the company needs reliable figures on sales potential for the next five years.