Direct queries concerning price assessments, such as the Van Westendorp price sensitivity measurement, or in terms of purchase probabilities, such as Gabor-Granger, quickly provide well-interpretable results for established products and services. Through these methods, a very strong framework can be determined to guide pricing. With which price do you maximize your turnover or market share? What price is appropriate for launching a new product?
For innovative services and products we recommend the Choice-Based-Conjoint Analysis. The realistic assessment of the attractiveness of entire products allows you an indirect measurement of price sensitivity at the level of individual product features. In addition, demand simulations including consideration of the competition can be carried out. The extensive analysis of your product portfolio thus enables the optimal alignment of your pricing strategy with the needs and developments of the market in order to ensure your continuous success.