To generate relevant data, Statista Q conducted exclusive surveys (qualitative and quantitative) of consumers and (potential) customers. Through these surveys, valuable insights into consumers’ mobility behavior, needs, preferences and willingness to pay were gained. Statista Q’s market research team carried out all the necessary steps and, in close cooperation with the client, a suitable methodology (e.g. semi-structured telephone interviews, price sensitivity measurement according to Van Westendorp, Choice-Based Conjoint, Latent Class, Cluster Analysis) was developed and used to answer the research questions.
Both the qualitative and the quantitative representative surveys were conducted by Statista Q. After a final quality assurance check, the results were analysed with regard to customer needs and willingness to pay in different segments, and a presentation was prepared, which included core results, a management summary, and recommendations for action.