Trend models that depict linear, exponential or logarithmic trends or multiple regression models based on the forecast development of the drivers used are suitable for calculating future market developments. In addition, existing secondary studies, findings from consumer surveys or expert assessments can be used to calibrate forecast models.
Our models combine these approaches and use findings from innovation research, for example, by mapping the enforcement of innovations in the form of S-curves. On this basis, we develop well-founded forecasts and scenarios as a basis for long-term planning and strategic decisions. We ensure that the calculation logic and assumptions made are transparent to our clients. Upon request, we also develop customizable models that, for example, map predefined scenarios or enable the individual modification of drivers.