Target group analysis for an international gaming provider
An international gaming provider wants to identify the attitudes and behavior of country-specific gamer segments worldwide in order to better understand and track (potential) gamers.
An international gaming provider wants to identify the attitudes and behavior of country-specific gamer segments worldwide in order to better understand and track (potential) gamers.
An international gaming provider wants to identify the attitudes and behavior of country-specific gamer segments worldwide in order to better understand and track (potential) gamers.
How can different gamer subgroups be precisely addressed per country?
In order to obtain meaningful data on various gamer target groups, the segments to be investigated were defined in advance in close consultation with the client. The focus was on topics such as awareness (incl. conversion rate to usage), game frequency and loyalty. In order to also identify developments and trends within the segments, the survey was conducted four times within a year among 2,000 respondents in each country. The data was analyzed each quarter and prepared in the form of tables and a report comparing the results by country and wave.
The client used the results of the player segments to tailor various marketing campaigns to better address the player base. In addition, the success of the marketing measures could be measured with the help of the quarterly execution of the study.
The client used the results of the player segments to tailor various marketing campaigns to better address the player base. In addition, the success of the marketing measures could be measured with the help of the quarterly execution of the study.