To better serve their 19 million customers, a major bank in the United Kingdom sought to enhance its online banking services by identifying gaps within the API and AIS service value chains. By understanding client needs, preferences, and pain points the bank aimed to offer clients the option to acquire tailored API and AIS services directly from them rather than via intermediary third party providers.
To better serve their 19 million customers, a major bank in the United Kingdom sought to enhance its online banking services by identifying gaps within the API and AIS service value chains. By understanding client needs, preferences, and pain points the bank aimed to offer clients the option to acquire tailored API and AIS services directly from them rather than via intermediary third party providers.
How big is the market for API and AIS services? Which players are dominating the market and why? What is the awareness level of clients regarding these services and what are their preferences?
To tackle the lack of secondary data in this niche and constantly evolving topic, our technological experts employed a mixed method approach. Firstly, a nationwide quantitative survey was conducted across a range of industrial sectors to identify patterns and trends in customer preferences. To add depth and context to the quantitative findings, we also performed qualitative interviews diving deeper into the identified tendencies. Our experts supplemented the primary research by thoroughly analyzing competitors and benchmarking the market presence of current players.
The results of the analysis answered the following questions for the bank:
The results provided the client with a clearer picture of the strategic direction they should take to better position themselves in the market.
The results of the analysis answered the following questions for the bank:
The results provided the client with a clearer picture of the strategic direction they should take to better position themselves in the market.