Statista Q

Online banking market opportunities for API & AIS services ​

To better serve their 19 million customers, a major bank in the United Kingdom sought to enhance its online banking services by identifying gaps within the API and AIS service value chains. By understanding client needs, preferences, and pain points the bank aimed to offer clients the option to acquire tailored API and AIS services directly from them rather than via intermediary third party providers.
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Online banking market opportunities for API & AIS services ​

To better serve their 19 million customers, a major bank in the United Kingdom sought to enhance its online banking services by identifying gaps within the API and AIS service value chains. By understanding client needs, preferences, and pain points the bank aimed to offer clients the option to acquire tailored API and AIS services directly from them rather than via intermediary third party providers.
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How big is the market for API and AIS services? ​Which players are dominating the market and why? What is the awareness level of clients regarding these services and what are their preferences?

Our Approach

To tackle the lack of secondary data in this niche and constantly evolving topic, our technological experts employed a mixed method approach. Firstly, a nationwide quantitative survey was conducted across a range of industrial sectors to identify patterns and trends in customer preferences. To add depth and context to the quantitative findings, we also performed qualitative interviews diving deeper into the identified tendencies. Our experts supplemented the primary research by thoroughly analyzing competitors and benchmarking the market presence of current players.

  • Design and deployment of quantitative surveys and qualitative interviews focusing on technical and brand related preferences
  • Rating models for market players in API and AIS services
  • Analysis of collated data to provide clear insights highlighting market opportunities for the bank
Customer Results

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The results of the analysis answered the following questions for the bank:

  • Who are the biggest players in the API and AIS services space, how dominant are they in the market and why?​
  • Which technical and brand related features do clients value the most? ​
  • Which factors would encourage clients to connect directly with banks for API/AIS services?
  • How well do the clients’ operating and ERP systems integrate with API and AIS services?
  • How will current trends in the market change over the next few years?

The results provided the client with a clearer picture of the strategic direction they should take to better position themselves in the market. ​

  • Market overview covering API and AIS services
  • Analysis of competitors, trends, opportunities and needs in the market
  • Valuable insights from our multi-method approach

​

The results of the analysis answered the following questions for the bank:

  • Who are the biggest players in the API and AIS services space, how dominant are they in the market and why?​
  • Which technical and brand related features do clients value the most? ​
  • Which factors would encourage clients to connect directly with banks for API/AIS services?
  • How well do the clients’ operating and ERP systems integrate with API and AIS services?
  • How will current trends in the market change over the next few years?

The results provided the client with a clearer picture of the strategic direction they should take to better position themselves in the market. ​

  • Market overview covering API and AIS services
  • Analysis of competitors, trends, opportunities and needs in the market
  • Valuable insights from our multi-method approach