A large international online mail order company is planning to enter the Swedish market. For this, the company needs data on the market size of certain categories, as well as key figures on the most popular brands. It is important for the customer to have as comprehensive an overview of the leading brands as possible, as well as a regional focus. Categories covered are various baby products, lamps and tools.
A large international online mail order company is planning to enter the Swedish market. For this, the company needs data on the market size of certain categories, as well as key figures on the most popular brands. It is important for the customer to have as comprehensive an overview of the leading brands as possible, as well as a regional focus. Categories covered are various baby products, lamps and tools.
How big is the market and what are the most popular brands for specific product categories in the consumer goods sector in Sweden?
To answer the customer’s questions, Statista Q analysts conducted research and analysis of existing data. Data on the overall market was aggregated from the Statista platform, as well as additional databases and external sources. Specific market sizes for online retail were generated using modeling. The most popular brands were identified by means of presence in the largest online stores, customer preferences and sales figures. Based on the researched data, a ranking was created to form rankings for the top 5 companies per category in a well-founded way.
The results of the project enabled the customer to assess the Swedish market and ensure that the most popular brands were included in its own product range. The data researched and generated by the project (market sizes, online sales, brand ranking) was prepared in clear and structured tables and handed over to the customer.
The results of the project enabled the customer to assess the Swedish market and ensure that the most popular brands were included in its own product range. The data researched and generated by the project (market sizes, online sales, brand ranking) was prepared in clear and structured tables and handed over to the customer.