edding’s goal is to find out whether the positioning defined in the brand strategy is also reflected in the minds of consumers and differentiates it sufficiently from the competition. In this respect, information is needed on brand awareness and image, but also on individual products or product applications.
edding’s goal is to find out whether the positioning defined in the brand strategy is also reflected in the minds of consumers and differentiates it sufficiently from the competition. In this respect, information is needed on brand awareness and image, but also on individual products or product applications.
How can edding’s positioning differentiate itself from its competitors? What do consumers associate with the edding brand?
To support edding in its project as best as possible, we used the Statista Brand Tracker in order to rank the brands. This contains all relevant brand KPIs and thus offers the highest flexibility in study design thanks to its modular structure. In addition to the core module, edding opted for the additional topic modules, as well as the individual module, so that we were able to respond precisely to their needs. In this context, we surveyed 1,000 people aged 16 and over in Germany – online representatively. Due to the high degree of automation, edding was able to access the results live during the field time in the form of an interactive dashboard. Throughout the entire process, we supported edding with our expertise.
The results of the Brand Tracker provided edding with a compact overview of the most important KPIs relating to its own brand. Thanks to the intuitive structure of our dashboard, edding was able to identify strengths and areas of improvement easily and without much explanation, so that they could incorporate these insights into their future strategic decisions regarding the direction of their brand.
The results of the Brand Tracker provided edding with a compact overview of the most important KPIs relating to its own brand. Thanks to the intuitive structure of our dashboard, edding was able to identify strengths and areas of improvement easily and without much explanation, so that they could incorporate these insights into their future strategic decisions regarding the direction of their brand.
“The Statista Brand Tracker is a user-friendly, flexible and easy-to-use tool for us to track our brand – including great service from the Statista team. The dashboard allows everyone in the company to get an overview of important KPIs in a compact form.”
edding International GmbH