B2B and B2C customer survey to evaluate the acceptance of new payment and pricing options in public transport

An innovative software company is planning to introduce mobile payment solutions in local public transport and needs information regarding the acceptance of, and attitudes towards new payment and pricing options as well as special pricing and remuneration systems.

How great is the willingness to offer new mobile payment methods in local public transport and what does acceptance look like among end customers?

Our Solution

To answer this research question, a 360° approach was chosen that included both a B2B survey among the customer’s business partners and a B2C survey among end customers. The content of both surveys was designed in such a way that the results of the expert and end-customer surveys could be compared and thus made comparable. The market research team at Statista Q carried out all the necessary steps. After a final quality assurance, the results of both surveys were analyzed. The results were handed over to the client in the form of a structured set of tables as well as a summary of the core results in the form of a results presentation.

  • End customer survey via online access panel among public transport users
  • Expert survey among business partners of the customer
  • Data preparation in a structured set of tables as well as the preparation of a presentation of results
Customer Results

The results of the expert and end-customer surveys provided information on the requirements, needs and expectations of mobile payment solutions and delivered relevant insights for customers. The resulting recommendations for action served as a basis for the strategic alignment of new payment and pricing options. In addition, the results were published in the form of press releases in order to position the topic in the market.

  • Identification of requirements, expectations and acceptance of new mobile payment solutions by experts and end customers
  • Development of recommendations for action as a basis for strategic alignment with customers
  • Media attention through publication of results