Statista Q

Comprehensive Consumer Mapping

There is a growing need to understand the target audience across the organisation. Relevant data often comes from different parts of the organisation, leading to conflicting objectives and duplication of effort.

We work with you to consolidate your knowledge and previous research to create a cross-organisational picture of your customers. We contribute our knowledge of markets, data collection & methodologies and use our research to complement your existing knowledge of personas, potentials, touchpoints and the entire customer lifecycle.

Comprehensive Consumer Mapping

There is a growing need to understand the target audience across the organisation. Relevant data often comes from different parts of the organisation, leading to conflicting objectives and duplication of effort.

We work with you to consolidate your knowledge and previous research to create a cross-organisational picture of your customers. We contribute our knowledge of markets, data collection & methodologies and use our research to complement your existing knowledge of personas, potentials, touchpoints and the entire customer lifecycle.

“In collaboration with Statista Q, we have developed data-based personas of our customers that give us a consistent, cross-company understanding of our target group. We use the personas to make strategic decisions based on data.”

 

Sparda-Bank Berlin

Our 4-step approach
Target groups and cluster analysis to determine your target group.

1. Target Group Segmentation

Based on a baseline study, the target group is segmented and structured according to needs, behaviours and attitudes.

2. Persona Workshop

The detailed personas that represent the segments are developed in a workshop. For this purpose, the data-driven and validated segments are linked with internal company data and the existing knowledge of the employees.

3. Customer Journey Mapping

The individual customer journey of each persona is tracked from first contact through usage to repurchase. To do this, the internal knowledge of the various departments is first gathered in the form of workshops and linked to the data from the survey.

To be successful in the market, you need to analyze the different dimensions of a product, such as cost, demand, quality, competition, position, and profitability.

4. Quantifying the Customer Journey

A final quantitative survey of the customer decision journey is used to prioritise actions. For example, the study can measure the relevance of churn and loyalty drivers to derive specific actions that will have the greatest impact.

Our strengths
  • Linking methods for a holistic view of external and internal data
  • Comprehensive market research and actionable insights from a single source
  • Visualisation of the results in a single source of truth
How companies understand their target group

Sparda-Bank Berlin

In cooperation with Sparda-Bank Berlin, a comprehensive profile of the customers in its business area was created. Six customer segments of the bank were identified and developed into meaningful personas. The most important touchpoints and potentials in the customer journey were identified for each segment. All data was consolidated in a customer journey map so that a detailed single source of truth can be used internally. The Sparda-Bank Berlin customer journey map can now be used as a sound basis for optimisations and new developments.

Sparda-Bank Berlin

In collaboration with Sparda-Bank, a comprehensive profile of the bank’s customers was created. Six of the bank’s customer segments were identified and developed into meaningful personas. For each segment, the most important touchpoints and potentials in the customer journey were identified. All the data was consolidated in a customer journey map so that all the bank’s departments could work with a detailed single source of truth. Sparda-Bank’s customer journey map now serves as a sound basis for strategic decisions, effective marketing activities and the optimisation of the product experience.

More about segments in our dashboard

Consumer Tribe Map

The “Consumer Tribe Map” provides detailed information on consumer groups for selected trend topics in various countries. The dashboard provides exclusive insights into the market potential, accessibility and socio-demographic composition of consumer segments.

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We help you to understand your target group