Statista Q

POSITIONING & IMAGE STUDIES

To differentiate your brand from competitors, it’s essential to engage in effective brand management. This entails establishing a clear brand identity, cultivating a positive brand image, securing a strong brand positioning, all while taking into account the needs of your target audience. To achieve long-term success in the market, it is imperative to conduct a thorough analysis of your own brand.

POSITIONING & IMAGE STUDIES

To differentiate your brand from competitors, it’s essential to engage in deliberate and effective brand management. This entails establishing a clear brand identity, cultivating a positive brand image, securing a strong brand positioning, all while taking into account the needs of your target audience. To achieve long-term success in the market, it is imperative to conduct a thorough analysis of your own brand.

How do you sustainably grow brand awareness and captivate your target audience, turning them into loyal and devoted customers for your brand?

Our answer

Successfully positioning your brand in the market and standing out from the competition is no easy task in today’s landscape. The right insights about your consumers, the brand funnel, brand perception, and image provide a crucial foundation for your brand management.

How well do you understand your market positioning and your brand’s potential? Does your brand enjoy the image among your consumers that aligns with your brand identity and promise? How can you strengthen the brand funnel, acquire new customers, and build long-term brand loyalty?

  • Timely recognition of opportunities and risks in your current brand positioning, including the exploration of new markets.
  • Identification of strengths and weaknesses in the brand funnel, from awareness and preference to strength and loyalty.
  • Uncovering the core needs, expectations, and requirements of your target audience regarding your brand promise.
  • Analysis of the relevant touchpoints for your target audience to effectively place your brand messages.

These are just a few of the many questions we can answer for you. We offer a comprehensive portfolio of quantitative, qualitative, and analytical methods from which we develop customized solutions to support you in your brand management and alignment efforts.

Successfully positioning your brand in the market and standing out from the competition is no easy task in today’s landscape. The right insights about your consumers, the brand funnel, brand perception, and image provide a crucial foundation for your brand management.

How well do you understand your market positioning and your brand’s potential? Does your brand enjoy the image among your consumers that aligns with your brand identity and promise? How can you strengthen the brand funnel, acquire new customers, and build long-term brand loyalty?

  • Timely recognition of opportunities and risks in your current brand positioning, including the exploration of new markets.
  • Identification of strengths and weaknesses in the brand funnel, from awareness and preference to strength and loyalty.

These are just a few of the many questions we can answer for you. We offer a comprehensive portfolio of quantitative, qualitative, and analytical methods from which we develop customized solutions to support you in your brand management and alignment efforts.

  • Uncovering the core needs, expectations, and requirements of your target audience regarding your brand promise.
  • Analysis of the relevant touchpoints for your target audience to effectively place your brand messages.
Your Benefits
  • Optimal brand management resulting from a deeper understanding of the market and consumers.
  • Clear differentiation from competitors through a unique and audience-appropriate brand positioning.
  • Comprehensive brand assessment and control of brand messages across relevant touchpoints.
Our methodology

Market research methods

Choosing the right study design is crucial for carrying out successful market research. We offer a complete portfolio of quantitative, qualitative and analytical methods.

Market research methods

Choosing the right study design is crucial for carrying out successful market research. We offer a complete portfolio of quantitative, qualitative and analytical methods.

Examples from previous projects