Understanding the effectiveness of your marketing & PR strategies and the share of voice you and your competitors are generating is paramount. Our services enable you to gain invaluable insights across all relevant brand and performance channels in your communication strategy.
Understanding the effectiveness of your marketing & PR strategies and the share of voice you and your competitors are generating is paramount. Our services enable you to gain invaluable insights across all relevant brand and performance channels in your communication strategy.
What’s my company’s share of voice in my market? How much value is generated through events or sponsorship deals?
Finding the best marketing recipe for success can be a difficult task. The challenge lies in deciphering the multitude of choices when deriving the marketing & PR strategy and the most appropriate channel mix. That’s where we come in. We are experts at unravelling complexity by combining data from multiple sources.
As Statista, we have access to an unparalleled number of secondary data sources through our data partnerships. We’re also experts in collecting and analyzing the primary data often required to get a holistic view of your (and your competitors’) share of voice. Finally, we provide valuable insights by applying advanced modelling expertise across all relevant channels. Including niche markets and opaque campaigns such as sponsorship.
Finding the best marketing recipe for success can be a difficult task. The challenge lies in deciphering the multitude of choices when deriving the marketing & PR strategy and the most appropriate channel mix. That’s where we come in. We are experts at unravelling complexity by combining data from multiple sources.
As Statista, we have access to an unparalleled number of secondary data sources through our data partnerships. We’re also experts in collecting and analyzing the primary data often required to get a holistic view of your (and your competitors’) share of voice. Finally, we provide valuable insights by applying advanced modelling expertise across all relevant channels. Including niche markets and opaque campaigns such as sponsorship.
We start by identifying relevant communication channels, drawing data from a vast pool of global data partners. We also use automated tools, such as web crawlers to collect complementary secondary data required for the channel analysis.
Once the data is collected, we begin a thorough cleansing process to ensure accuracy and consistency. This allows us to identify gaps in our dataset, enabling comprehensive analysis and modelling in subsequent stages.
We start by identifying relevant communication channels, drawing data from a vast pool of global data partners. We also use automated tools, such as web crawlers to collect complementary secondary data required for the channel analysis.
Once the data is collected, we begin a thorough cleansing process to ensure accuracy and consistency. This allows us to identify gaps in our dataset, enabling comprehensive analysis and modelling in subsequent stages.
For a deeper understanding, our primary market research delves into your target audience. We gather first-hand, primary data using both quantitative and qualitative methods. These insights are often required to derive brand-specific awareness and image KPIs, and to generate data for specific formats such as event campaigns or sponsorship deals.
For a deeper understanding, our primary market research delves into your target audience. We gather first-hand, primary data using both quantitative and qualitative methods. These insights are often required to derive brand-specific awareness and image KPIs, and to generate data for specific formats such as event campaigns or sponsorship deals.
In the data modelling phase, we use a driver-based approach (e.g., based on CPCs) to calculate relevant KPIs such as advertising reach per medium. For complex, less transparent measures such event marketing campaigns or sponsorship deals, we also conduct a thorough sample-based analysis. This includes examining the impressions generated, such as the visibility of the brand logo, across different audience types such as live events, live TV, and social media.
In the data modelling phase, we use a driver-based approach (e.g., based on CPCs) to calculate relevant KPIs such as advertising reach per medium. For complex, less transparent measures such event marketing campaigns or sponsorship deals, we also conduct a thorough sample-based analysis. This includes examining the impressions generated, such as the visibility of the brand logo, across different audience types such as live events, live TV, and social media.
