In order to identify potential marketing thrusts, representative population surveys were carried out with 1,000 respondents each in the run-up to seasonal events such as Christmas. Among other things, habits, attitudes and opinions were surveyed and (as yet unknown) needs identified. The market research team at Statista Q carried out all the necessary steps. In close cooperation with the client, a suitable study design was developed to answer the research questions and implemented by Statista Q. After a final quality assurance, the results of the flash surveys were analyzed. The client received the results in the form of a structured set of tables after each implementation.