We regularly conduct representative population surveys on a wide range of topics for a renowned company in the leisure and tourism sector. The insights gained are the basis for strategic decisions as well as for media presence.
We regularly conduct representative population surveys on a wide range of topics for a renowned company in the leisure and tourism sector. The insights gained are the basis for strategic decisions as well as for media presence.
What attitudes, opinions and (unfulfilled) needs are there among consumers with regard to seasonal occasions such as Mother’s Day, Christmas, etc.?
In order to identify potential marketing thrusts, representative population surveys were carried out with 1,000 respondents each in the run-up to seasonal events such as Christmas. Among other things, habits, attitudes and opinions were surveyed and (as yet unknown) needs identified. The market research team at Statista Q carried out all the necessary steps. In close cooperation with the client, a suitable study design was developed to answer the research questions and implemented by Statista Q. After a final quality assurance, the results of the flash surveys were analyzed. The client received the results in the form of a structured set of tables after each implementation.
The identification of consumer attitudes and habits as well as (as yet unknown) needs provides selective – but also year-on-year/wave comparison – potential topics on the basis of which the communicative accompaniment of the leisure and tourism company’s offers is designed and implemented. In addition to the aggregated overall results, the customer receives all relevant information on desired subgroups, such as age, gender, etc., for an even more targeted approach.
The identification of consumer attitudes and habits as well as (as yet unknown) needs provides selective – but also year-on-year/wave comparison – potential topics on the basis of which the communicative accompaniment of the leisure and tourism company’s offers is designed and implemented. In addition to the aggregated overall results, the customer receives all relevant information on desired subgroups, such as age, gender, etc., for an even more targeted approach.