Statista Q

Market size and share modelling for a professional apparel manufacturer

A manufacturer of work apparel wanted a comprehensive analysis of a competitive market to understand their market position.

Market size and share modelling for a professional apparel manufacturer

A manufacturer of work apparel wanted a comprehensive analysis of a competitive market to understand their market position.

​What are the size and dynamics of the market? What is the client’s market share and how do their competitors perform? What is special about customer behaviour in the work apparel market?

Our Approach

To understand the dynamics of the market our Statista Q experts conducted a comprehensive competitor analysis, including analysis of the prices and sales channels of competitors. Following a comprehensive consumer survey,  our experts gained insights into the the purchasing behaviour and brand loyalty of buyers. With these results and further desk research, Statista Q developed a model that estimated the market sizes and market shares of our client and their competitors​.  ​​

  • Competitor analysis including prices and sales channels
  • Consumer survey to understand purchasing behaviours (value, features, quantity and frequency)
  • Data modelling to calculate market sizes and market shares
Results

Statista Q was able to provide reliable insights into​:

  • ​market developments (market size and price developments)
  • competitors (prices, sales strategies and market shares)​
  • customers (value-driving features, brand loyalty and brand awareness) ​

In addition, Statista Q built an interactive monitoring tool allowing for the continuous analysis of prices.

  • Data driven insights including market developments, competitor and customer insights
  • Monitoring tools for continuous analysis
  • The results helped the client make strategic decisions that improved their marketing and sales strategy
Dashboards are suitable for displaying various datapoints about your company, your competitors, or your customers
Dashboards are suitable for displaying various datapoints about your company, your competitors, or your customers

Statista Q was able to provide reliable insights into​:

  • ​market developments (market size and price developments)
  • competitors (prices, sales strategies and market shares)​
  • customers (value-driving features, brand loyalty and brand awareness) ​

In addition, Statista Q built an interactive monitoring tool allowing for the continuous analysis of prices.

  • Data driven insights including market developments, competitor and customer insights
  • Monitoring tools for continuous analysis
  • The results helped the client make strategic decisions that improved their marketing and sales strategy