Statista Q

Health in numbers

IKK classic became an industry heavyweight through the merger of several health insurance funds a few years ago. With around 2.6 million members and 3.5 million insured persons, it is now the sixth largest firm in the market and, after a phase of finding and orienting itself, it feels it is now time to establish itself at the forefront of the market. The goal of this project was to enable IKK to grow in visibility and to position itself as a knowledge carrier in the industry with its Gesundheit in Zahlen (“Health in Numbers”) series of reports.

Health in numbers

IKK classic became an industry heavyweight through the merger of several health insurance funds a few years ago. With around 2.6 million members and 3.5 million insured persons, it is now the sixth largest firm in the market and, after a phase of finding and orienting itself, it feels it is now time to establish itself at the forefront of the market. The goal of this project was to enable IKK to grow in visibility and to position itself as a knowledge carrier in the industry with its Gesundheit in Zahlen (“Health in Numbers”) series of reports.

Do you want to position yourself as a knowledge carrier and go-to point of contact? Clearly prepared figures, data and facts on your topic?

Our Solution

Together with our partner brand eins, Statista has developed a mixture of magazines and reports. The goal of these releases is to provide serious and reliable statistical information on the industry. Journalistic text contributions by brand eins give contour and depth to the focus topics, while Statista’s in-depth research gives the topic a holistic overview and enables the reader to build up knowledge. The publication is aimed at experts, but it should be understandable to interested laypersons, nevertheless. Frequently, readers are lobbyists, industry representatives, politicians, political and trade journalists, as well as anyone else interested in well-researched and seriously prepared health topics.

With Gesundheit in Zahlen (“Health in Numbers”), IKK has become a reliable go-to for information on Germany’s health sector.

  • In-depth research on focus topics
  • Journalistic texts
  • Design of infographics
Customer Results

The results of in-depth research, combined with interesting and exciting journalistic text, are published in a descriptive, illustrated study in both printed and electronic form. The graphics and tables are deliberately designed to be clear and simple, in order to ensure accessibility for a broad readership. The final product is a high-quality report, that is convincing in terms of content, data, texts and graphics.

  • PR publication with high-quality graphics and modern layout
  • Holistic processing through in-depth research
  • Layout optimized for print and online (e-book)

The results of in-depth research, combined with interesting and exciting journalistic text, are published in a descriptive, illustrated study in both printed and electronic form. The graphics and tables are deliberately designed to be clear and simple, in order to ensure accessibility for a broad readership. The final product is a high-quality report, that is convincing in terms of content, data, texts and graphics.

  • PR publication with high-quality graphics and modern layout
  • Holistic processing through in-depth research
  • Layout optimized for print and online (e-book)