Progressive digitization is changing the behavior and expectations of bank customers on a lasting basis. Digital banking services are becoming increasingly popular with customers and are being used more and more frequently. Digital sales thus represent a special opportunity for banks, but also a special challenge. This white paper presents the special challenges and emerging opportunities of digitalization.
Progressive digitization is changing the behavior and expectations of bank customers on a lasting basis. Digital banking services are becoming increasingly popular with customers and are being used more and more frequently. Digital sales thus represent a special opportunity for banks, but also a special challenge. This white paper presents the special challenges and emerging opportunities of digitalization.
What expectations do modern customers have of their bank? What challenges does this pose for banks?
In close consultation with the client, Statista designed an online survey of 1,000 banking customers in Germany and also conducted several expert interviews with selected decision-makers (board members or sales directors). The insights gained were compiled into a clear and coherent paper for the target audience. In addition, the most important figures, data and facts were prepared in a graphically appealing way by our in-house agency.
The results of the consumer survey and expert interviews were prepared in a graphically appealing white paper and made available for publication. In addition, a short video with the most exciting insights was created. With the results, the client was able to position itself as a competence leader in its industry.
The results of the consumer survey and expert interviews were prepared in a graphically appealing white paper and made available for publication. In addition, a short video with the most exciting insights was created. With the results, the client was able to position itself as a competence leader in its industry.