To generate the data, Statista conducted an exclusive quantitative consumer survey in the USA. The regional focus was on the West Coast region and the associated states. The consumer survey provided insights into the consumption and brand preferences of Premiun chocolate. The market research team at Statista Q carried out all the necessary steps. The questionnaire was created in close consultation with the client in order to cover all topics relevant to the client. Subsequently, the questionnaire was programmed and put into the field. Boost was applied to generate additional insights about the client’s actual consumers. After the field phase and quality assurance, the results were analyzed and prepared in the form of tables and a presentation of results.