A US premium chocolate manufacturer needs data on its own brand awareness as well as key figures on the competition. It is important for the customer to have as comprehensive an overview as possible of the most important competitor brands as well as a regional focus in the western states of the USA.
A US premium chocolate manufacturer needs data on its own brand awareness as well as key figures on the competition. It is important for the customer to have as comprehensive an overview as possible of the most important competitor brands as well as a regional focus in the western states of the USA.
What is the customer’s competitive position in the premium chocolate market in North America?
To generate the data, Statista conducted an exclusive quantitative consumer survey in the USA. The regional focus was on the West Coast region and the associated states. The consumer survey provided insights into the consumption and brand preferences of Premiun chocolate. The market research team at Statista Q carried out all the necessary steps. The questionnaire was created in close consultation with the client in order to cover all topics relevant to the client. Subsequently, the questionnaire was programmed and put into the field. Boost was applied to generate additional insights about the client’s actual consumers. After the field phase and quality assurance, the results were analyzed and prepared in the form of tables and a presentation of results.
The data from the project enabled the client to determine its own competitive position in the market. In addition, important insights into the consumer and brand preferences of the consumers could be gained from the data, which influenced the future strategy. The results of the project were handed over to the client as a comprehensive and individually tailored market study in Microsoft PowerPoint and Excel spreadsheets.
The data from the project enabled the client to determine its own competitive position in the market. In addition, important insights into the consumer and brand preferences of the consumers could be gained from the data, which influenced the future strategy. The results of the project were handed over to the client as a comprehensive and individually tailored market study in Microsoft PowerPoint and Excel spreadsheets.
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