People love coffee. Over half of Germans drink coffee several times a day. They drink an average of 3.6 cups of coffee per day. Tchibo, brandeins magazine and Statista publish further exciting findings on the subject of coffee in an annual 100-page “Kaffee in Zahlen” report. In new editions so far, “Kaffee in Zahlen” highlights selected key areas of coffee consumption, production and trade.
People love coffee. Over half of Germans drink coffee several times a day. They drink an average of 3.6 cups of coffee per day. Tchibo, brandeins magazine and Statista publish further exciting findings on the subject of coffee in an annual 100-page “Kaffee in Zahlen” report. In new editions so far, “Kaffee in Zahlen” highlights selected key areas of coffee consumption, production and trade.
What facts can you use to inform people about coffee consumption in an entertaining way?
Together with brandeins and Tchibo, Statista designs the content and focus of the annual issue. A focus topic is also defined in order to cover current and exciting developments within the issue. Statista uses two methods to generate interesting data and facts. On the one hand, findings on coffee consumption are uncovered by means of an exclusive survey among coffee drinkers. The preparation, implementation and evaluation of the survey is covered in its entirety by Statista. On the other hand, the respective focus topic is covered with additional in-depth research. After all results have been evaluated, they are transformed into attractive infographics and included in the “Coffee in Numbers” report.
The results of the consumer survey and in-depth research are published in a clear and illustrated 100-page study in printed and electronic form. The graphics and tables are deliberately designed to be clear and simple in order to ensure accessibility for a broad readership. In addition to the data on the subject of coffee, experts also have their say in the study in the form of interviews.
The results of the consumer survey and in-depth research are published in a clear and illustrated 100-page study in printed and electronic form. The graphics and tables are deliberately designed to be clear and simple in order to ensure accessibility for a broad readership. In addition to the data on the subject of coffee, experts also have their say in the study in the form of interviews.
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