Pokemon Go Festival

In this whitepaper:

Pokemon Go Festival

In this whitepaper:

  • Evaluation of a festival regarding the economic impact on the host city
  • Calculation of the customer value of one visitor
  • Difference between national and international visitors
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Is the Pokemon Go Festival also valuable for the host cities?

In this study, we collaborate with Niantic to examine the economic impact of the Pokemon Go Festival on the host city of Dortmund, Germany.

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