Statista Q

Global corporate sport sponsorship market

A major sports marketing agency needed reliable estimates of the size of the global corporate sport sponsorship market. They were particularly interested in finding out how the size of the market varies by gender

Global corporate sport sponsorship market

A major sports marketing agency needed reliable estimates of the size of the global corporate sport sponsorship market. They were particularly interested in finding out how the size of the market varies by gender

How big is the corporate sport sponsorship market? ​Which sports have the highest volume? Does size vary by gender?

Our Solution

Statista Q’s sport experts focused on the direct corporate financial endorsement and sponsorship income received by athletes, leagues and teams, federations, and governing bodies. The whole analysis examined over 90 leagues and their respective teams, over 70 associations, as well as the 160 best paid sportsmen and sportswomen. In order to build a sport industry model the Statista Q team first collected data across the following sources:​

  • Annual reports by leagues, teams and organizations
  • Press reports on sponsorship agreements
  • Existing studies and analyses conducted by consultancies and trade associations
Customer Results

The analysis and modelling conducted by Statista Q showed that​:

  • The global corporate sport sponsorship market volume is at USD 30.87 bn, with 93% of this funding being directed at the male sport industry​
  • Women’s sports attract less income, with a share of 7%. One reason for this is that national and international competitions are dominated by men, making their teams more attractive and beneficial for sponsors​
  • The highest volume of corporate sponsorship is concentrated in North America and Europe, making up 65% of the total​
  • Soccer reigns supreme with the highest funding via direct corporate financial sponsorship, amounting to USD 12.84 bn​
  • Overview of the global corporate sport sponsorship market
  • Targeted insights by region, sport and gender
  • The results helped the client make strategic decisions that improved their marketing strategy.

The analysis and modelling conducted by Statista Q showed that​:

  • The global corporate sport sponsorship market volume is at USD 30.87 bn, with 93% of this funding being directed at the male sport industry​
  • Women’s sports attract less income, with a share of 7%. One reason for this is that national and international competitions are dominated by men, making their teams more attractive and beneficial for sponsors​
  • The highest volume of corporate sponsorship is concentrated in North America and Europe, making up 65% of the total​
  • Soccer reigns supreme with the highest funding via direct corporate financial sponsorship, amounting to USD 12.84 bn​
  • Overview of the global corporate sport sponsorship market
  • Targeted insights by region, sport and gender
  • The results helped the client make strategic decisions that improved their marketing strategy.