METHODS

Choosing the right study design is crucial for carrying out successful market research. We offer a complete portfolio of quantitative, qualitative and analytical methods.
Our market research experts are keen to advise you on which survey and analysis methods are most suited to your needs.

QUANTITATIVE METHODS

Online Surveys

With online surveys, you can ensure a simple, fast and precise approach to your study that can suit any budget, with economical research at the forefront.

Telephone Interviews

Telephone interviews allow you to expand the target group of surveys to include offline people and decision makers.

In-person Surveys

With face-to-face interviews, you can reach reliable, ambitious target groups (e.g., doctors), as well as groups who are otherwise difficult to reach (e.g., in developing countries). These can be performed in a test studio or in a central location at the point of sale or at home.

QUALITATIVE METHODS

Focus Groups

Focus groups can help you gain a deeper insight into the world of your potential clients and consumers with regards to motives and expectations (e.g., for product development).

Individual- & Expert
Interviews

Individual interviews guarantee open and spontaneous expression of opinion, as well as the opportunity to personally follow up on questions, therefore providing you with precise information (e.g., for concept validation).

Online Communities

Online communities are a modern form of qualitative market research, that contain all the advantages of a classic focus group but with added functions such as diaries, forums and chats. In contrast to classic focus groups, online communities are not limited by location or time.

Our Statista Panel of Experts

In order to gain exclusive industry insights, we have set up the Statista Expert Circle. This is a panel of experienced and passionate industry experts, maintained by Statista. These experts represent all positions and departments from across 40 industries. The majority of our panelists are board members, managing directors and department heads.
In addition, we also have subject matter experts available to answer any subject-specific questions with the best-suited discussion partners.

  • Predicting and categorizing industry trends, potential, obstacles, outlooks and results
  • Validation of anticipated market sizes and key figures, such as forecasted turnover or sales figures
  • Independent recommendations and suggestions from industry experts for dealing with challenges
Analytical Methods

Frequency Count & Distribution

Easily sift through your data with descriptive statistics to calculate distribution or proportions.

Correlation Analysis

Identify unexpected connections! With correlational analysis, you can analyze significant relationships between characteristics which can open a wealth of new perspectives and insights.

Regression Analysis

Whether simple, multiple, linear or non-linear regression, we can investigate the type of relationship between variables in a model and tell you which influences individual variables (e.g., product features) have on independent variables (e.g., payment readiness).

Cluster Analysis

With a cluster analysis you are able to explore your target group by segmenting and describing your data based on socio-demographics and other relevant characteristics. This allows you to build customer groups that are as internally similar as possible, whilst being distinctly different from other groups. This provides you with a targeted, strategic way of addressing individual segments.

Factor Analysis

If there are many variables and characteristics in a test, we condense your data in order to combine related variables that measure similar content into one (or more) factor(s). By reducing the number of variables to the essential, usually independent factors, we determine reliable target values even for non-measurable/observable variables (e.g., customer loyalty).

Driver Analysis

Using driver-analysis, you can discern how strong the influence of specific factors is (e.g., advertising / image) on a target figure (e.g., recommendation, purchase intent). In turn, this enables you to identify the most effective levers to reach your targets, as well as base your strategic decisions on the relevant facts.

Conjointanalyse

Use a conjoint analysis to analyze the needs of your customers and the benefits of individual product features. Optimize your product range and find out how your product should be designed and at what price you can maximize your sales opportunities and revenues.