Identification & Evaluation
The basis for a reliable market potential and forecast calculation is always comprehensive data material. Microeconomic variables, e.g. information about the number of (potential) consumers, their purchasing power and willingness to buy with different product characteristics and possible complementary effects with other products can be optimally measured by means of primary market research, e.g. in the context of product and price studies.
In addition, data on further microeconomic and macroeconomic market drivers and sources of influence can be determined within the scope of a secondary data research. In addition to the Statista platform with more than 22,500 sources, topic-specific industry analyses, association reports or institutional data are relevant here. In the first step, our experienced analysts evaluate as many sources as possible (statistics, market studies, trade journals, company databases, etc.).
Interviews with market and industry experts can also enrich the data obtained.