The Statista Brand Tracker is based on a (partially) standardized questionnaire that applies equally to all industries and/or countries. An essential component is the main module, which measures the core brand and image indicators, including unaided and aided brand awareness, brand preference, brand image and satisfaction.
In addition, we have developed further topic modules that can be integrated into the main module as desired, such as purchasing and information behavior, advertising and touchpoints, brand promise and association. In addition, we offer to add completely individualised questions on request.
The Statista Brand Tracker offers you a quick overview of the relevant KPIs of your brand and your competitors. Due to its modular structure, it allows you the best possible flexibility for the topics relevant to you.