Especially in the area of enterprise customers, it is important to build long-term business relationships. In this context, information on customer satisfaction and brand loyalty as well as product and performance requirements is valuable. This helps to successfully implement marketing concepts and make strategic decisions. With our B2B market research we support you in gaining this knowledge about your business environment, your customers and the competition.

How is your company positioned compared to the competition? How satisfied are your business customers, and where is there potential?

Our Answer

B2B market research involves research into the business (B2B) market, which is not concerned with the demand of end consumers, but with that of the respective business customers. For example, valuable information can be gained about the satisfaction or brand loyalty of corporate customers, or product and performance requirements can be examined more closely.
Strategic corporate decisions require an understanding of the business environment. Transparency with regard to your own strengths and weaknesses as well as knowledge of business KPIs and development fields enable sustainable growth. Only with the help of sufficient market information, data and facts can you identify opportunities early on, minimise risks and create successful concepts.

  • Understand your business environment with the focus on market, competition, and B2B target groups
  • Evaluate what your business partners really want and where there is potential for improvement
  • Identifying opportunities early and minimizing risks
  • Identify levers for the optimization and further development of products, offers and services

In order to ensure sustainable growth by winning new customers and increasing the satisfaction of existing customers, the objective of a B2B survey is to build up comprehensive “Customer Intelligence”. This should provide starting points for the optimization and further development of products, offers and services for customers. Within the scope of B2B market research, the mapping of market potentials and forecasts as well as purchasing behavior research are of particular importance.
Business-to-business relationships are often more complex and intense than business-to-consumer relationships . At Statista, we understand the specific requirements of industrial market research and access a broad portfolio of methodologies to identify the most appropriate method for you.

Your Benefits
  • Acquisition of new customers through evaluation of important market information
  • Increase satisfaction of existing customers by uncovering relevant business KPIs
  • Uncovering levers for the optimization of products, offers and services
Our Methodology

Kick-off-Workshop & Desk Research

In a joint workshop, we work with you to develop the exact project objectives and the detailed study design (including target group definition, initial questions for the guideline). Depending on the research question, it makes sense to start with secondary data research in order to identify the data available on the market and to prepare and enrich the primary survey with the help of the insights gained in this way.

Automated marketing addresses individual consumer needs.

Primary Data Collection

Target groups in the B2B environment are often more pointed and more difficult to reach than in the B2C sector. In order to still obtain high-quality data, expert surveys in the form of telephone interviews or online surveys or a combination of both methods are usually particularly suitable. To recruit the target persons, we use our internal B2B expert panel or work together with other external partners. Above all, we can ensure larger samples for quantitative studies by expanding to partner panels.


We compile the project results in a comprehensive PowerPoint presentation in which the secondary and primary data obtained are presented and summarised in a management summary. Upon request, we present the results to you and develop concrete strategies and measures for your business success in a concluding joint workshop.

Examples from previous projects