LEAD LISTS

High-quality leads are the most important prerequisite for success – whether it’s narrowing down relevant target groups for market research studies or finding the right contact for their campaigns and M&A activities.
In order to arouse the interest of their target group, companies also have to shine by addressing them in a fitting manner and with knowledge about the concrete needs of their counterparts. To select the most promising leads and the best topics, relevant background data is essential for profitable campaigns.

Who are the right contacts for my sales and marketing campaigns? Who are the most relevant knowledge carriers for a market research survey? Which companies are suitable as M&A targets?

Our answer

In 2020, more than 200 billion emails were sent worldwide every day; by 2024, the daily email volume is estimated to exceed 360 billion.
In order for your emails to stand out in this flood of correspondence, targeted selection and addressing plays an increasingly important role. Market research studies and marketing campaigns must be placed as precisely as possible in order to have a tangible effect and generate interest. The most important thing here is to define the target group precisely in order to target the content appropriately.
A pre-qualified target group with additional company data and background information is also an important element when contacting M&A activities.
We support our clients in generating the right leads holistically and in identifying the essential contacts using qualitative evaluation methods.

  • Efficient decision-making and targeted lead selection tailored to your needs
  • Useful information for the right approach to your target groups
  • Individual alignment of the scoring factors tailored to your criteria
  • Knowledge advantage in the lead approach through well-founded background information

To qualify the right targets, we address their individual requirements and tailor scoring models to their needs.
With their data expertise and high quality standards, our analysts combine sound methodologies and data sources to convert leads into a systematic preference structure via a multi-stage process.
For the selected leads, we add valuable background information. This makes it easy for them to find “the right hook” for the first contact.

Your benefits
  • Extensive research using a wide range of sources and databases
  • High-quality results through qualified validation procedures
  • Clearly defined scoring models for target group transparency
Our methodology

Qualified deep web and database research

In order to create a high-quality data basis, we combine various sources in the first stage of the project. For the holistic identification of potential target groups, we conduct deep web research and draw on information from renowned databases as well as software and data tools. If there are still information gaps after this, we close them with the help of telephone research. Our approach includes extensive and comprehensive coverage of all relevant lead groups. In addition, we add useful background information on the individual leads.

Qualified deep web and database research

In order to create a high-quality data basis, we combine various sources in the first stage of the project. For the holistic identification of potential target groups, we conduct deep web research and draw on information from renowned databases as well as software and data tools. If there are still information gaps after this, we close them with the help of telephone research. Our approach includes extensive and comprehensive coverage of all relevant lead groups. In addition, we add useful background information on the individual leads.

Sound validation procedures for high data quality

The basic prerequisite for high data and analysis quality is the validation of the researched information. Through further desktop and telephone research, we qualify the right contacts and collect information on potential contacts. All validation steps are supported by systematic quality assurance procedures.

Targeted scoring models for a clear preference structure

We use a multi-stage scoring process to select leads based on transparent criteria. This provides our clients with a clear basis for decision-making, which always takes into account the current strategic orientation.
Through the systematic evaluation, we enable the comparability of targets and qualitatively examine the individual leads for their individual fit. The result is a qualified lead list structured according to relevance and priority.

Targeted scoring models for a clear preference structure

We use a multi-stage scoring process to select leads based on transparent criteria. This provides our clients with a clear basis for decision-making, which always takes into account the current strategic orientation.
Through the systematic evaluation, we enable the comparability of targets and qualitatively examine the individual leads for their individual fit. The result is a qualified lead list structured according to relevance and priority.

Examples from previous projects