ECONOMIC IMPACT STUDIES

Well-founded studies on economic contributions or effects, e.g. of individual events, industrial settlements or entire industries, are an important input for the discussion with stakeholders from politics, administration and society.

How big is the economic contribution of my event? What is the employment impact on my industry?

Our answer

Data on the economic contribution of events is an important factor for event organizers in convincing potential event locations to cooperate. The same logic, only with a more long-term focus, is the discussion with municipal or regional decision-makers about the establishment or expansion of production or research locations. Data on the economic contribution is also an important factor on the level of entire industries or sectors, e.g. when discussing infrastructure spending, research funding or business promotion.
The Statista Q team has a proven methodology for conducting economic contribution analyses and can draw on a broad data base. In addition to analyzing secondary sources, we can also conduct a customized primary survey on your behalf, e.g. by asking participants at an event about their spending behavior during the event.

  • Scope and focus of the analysis according to your needs, e.g. with regard to regional delimitation
  • Coverage of the entire process from a single source including primary market research, calculation of effects and preparation of results
  • Analysis of direct, indirect and induced effects
  • Full transparency about calculation logic and assumptions made

In addition to direct effects resulting from the activity, such as the expenditure on accommodation and catering for event visitors, we also determine indirect and induced effects when analyzing the economic contribution of an event. Indirect effects result from additionally stimulated activity in upstream value-added stages, for example additionally purchased beverages to supply event visitors. Induced effects result from consumption, e.g. by employees working at the event.
We would also be happy to support you with corporate publishing services for the circulation and marketing of the results of the study. Our service portfolio includes, for example, the preparation of the results in the form of a white paper or an infographic. In addition, we also offer support in distributing the results using the wide reach of the Statista platform or our social media channels.

Your benefits
  • Objectively determined figures on the contribution to the national economy
  • 'Surveyed and calculated by Statista' as an established mark of quality for the results
  • Professional and graphically appealing preparation of the results
Our methodology

Primary Market Research & Data Research

The best basis for the analysis of economic effects is specific primary market research, for example by surveying the participants of an event with regard to their spending behavior concerning travel to and from the event, accommodation and catering. In addition to or as an alternative to a survey conducted in-house, we research further data required for the calculation from secondary sources.

Primary Market Research & Data Research

The best basis for the analysis of economic effects is specific primary market research, for example by surveying the participants of an event with regard to their spending behavior concerning travel to and from the event, accommodation and catering. In addition to or as an alternative to a survey conducted in-house, we research further data required for the calculation from secondary sources.

Extrapolation & Modelling

Based on the collected data, we perform an extrapolation for the calculation of total direct effects. For the calculation of indirect effects in upstream value creation stages, we typically use input-output tables from official statistics. We calculate induced effects through consumption of the relevant direct and indirect employees using suitable income multipliers.

Presentation of results

We typically deliver the results in the form of a presentation or a comprehensive results report. In addition, you receive collected data and detailed calculation as a table volume. We are also happy to support you in the circulation and marketing of the results.

Presentation of results

We typically deliver the results in the form of a presentation or a comprehensive results report. In addition, you receive collected data and detailed calculation as a table volume. We are also happy to support you in the circulation and marketing of the results.

Examples from previous projects