Fully automated brand tracking in the Writing & Marking category

Edding’s aim is to find out how its brand is positioned in relation to its competitors in the market, and what consumers specifically associate with the edding brand. In this regard, information is needed not just on brand awareness and image, but also on individual products and product applications.

How can edding best position itself against its competitors? What do consumers associate with the edding brand?

Our Solution

To support edding in its project as best as possible, we used the Statista Brand Tracker in order to rank the brands. This contains all relevant brand KPIs and thus offers the highest flexibility in study design thanks to its modular structure. In addition to the core module, edding opted for the additional topic modules, as well as the individual module, so that we were able to respond precisely to their needs. In this context, we surveyed 1,000 people aged 16 and over in Germany – online representatively. Due to the high degree of automation, edding was able to access the results live during the field time in the form of an interactive dashboard. Throughout the entire process, we supported edding with our expertise.

  • Individual study design incl. modular structure of the content, flexibility in the frequency of implementation as well as the target groups, etc.
  • Consulting and implementation of brand tracking from a single source (full-service approach)
  • Simple & fast implementation due to high degree of automation
Customer Results

The results of the Brand Tracker provided edding with a compact overview of the most important KPIs relating to its own brand. Thanks to the intuitive structure of our dashboard, edding was able to identify strengths and areas of improvement easily and without much explanation, so that they could incorporate these insights into their future strategic decisions regarding the direction of their brand.

  • Identification of consumer needs in the Writing & Marking category for the best possible management of the brand
  • Identification of own strengths as well as uncovering of potential areas in comparison to the competition
  • Deeper insights as a result of looking at different subgroups
Customer Statement

“The Statista Brand Tracker is a user-friendly, flexible and easy-to-use tool for us to track our brand – including great service from the Statista team. The dashboard allows everyone in the company to get an overview of important KPIs in a compact form.”

edding International GmbH